The Best Ways to Find Targeted Customers for Your SaaS Company

If you have been thinking about how you can bring in new clients to your business and where you should focus your marketing efforts, then you might need to take a look at where you are spending time and money and if it is really paying off. The right channels can do wonders for your company, but without some thought and determining what can be best for your company, you might be spending in areas that won’t help you.

Here are some ways to find the right channels that can help your business grow.


One of the best ways to attract customers to your business is SEO SaaS. Because these potential customers are already looking to purchase a solution to their problem and they are in the research phase, this means that if you can drive them to your website, then they are likely to convert. This can be better in many ways than an ad since it offers more agency to those who like to feel as though they have done research before they buy.

Paid ads

However, SEO can take some time and if you need to get your business off the ground as soon as possible, then it might be worth it to look into investing some money into getting the word out there sooner. It can be much easier to run an ad to your post, but the same rules apply when it comes to converting your customers. Your post or page should be optimized so that it provides quality information and helps your clients make a decision that solves their issue. You might also want to offer a free offer in order to be able to nurture them down the line.


One of the benefits of PR is that it often gets you in front of your ideal audience and allows you to reach people who might be interested in what you have to offer. While there is no guarantee that if you get a ton of eyeballs on your business and what services you provide that they will convert, it can be a great way to get some exposure and to assert your name as an expert within the SaaS community. Make sure that you shape your strategy around the customers’ journey.


Another day to make sure that you will reach the right people when you put out a product or service in the SaaS space is to do some research before you build it. This is where putting out a survey can come in handy since it allows you to see the pain points that your customers are struggling with and gives you a chance to develop something around that. This allows you to have a product you know there’s a need for.

In summary

Finding targeted customers is all a part of the process when it comes to making a SaaS company successful. With these methods, you can have multiple channels that can help you create that dedicated client base.

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