There are a lot of changes coming in the world of SEO in the next year, and one of the biggest trends is the growth of local SEO. If you have a physical business, you need to do everything you can to target local customers. You might have realized that it is hard to compete with large corporations on a national scale, but you have a better chance if you focus on local SEO. What is this, and how can you improve your campaign by working with a local SEO Dallas company?
An Overview of Local SEO
So, when people are talking about local SEO, what do they mean? When someone conducts an internet search with a town name, city name, or the words “near me,” this is a sign that they are looking for something in a specific geographic area. Search engines are going to pick up on this, and they will respond accordingly. They will track that person’s IP address and pull up results that are close to them. If someone is looking for something that you offer in your geographic area, you want your name to show up. That is where local SEO can help you.
Start with Google My Business
One of the first things you need to do is focus on Google My Business. Google is still responsible for a large percentage of traffic on the internet, so you need to have a profile on this platform. Make sure you fill in all the areas on your profile, and keep your Google My Business profile updated regularly. If you make changes to your hours, you need to change them on this platform as well. That is where a strong local SEO campaign can help you make the most out of this platform.
Put More Local Content on Your Website
You should also take a look at your website if you want to run a strong local SEO campaign. The more local content you have on your website, the better your campaign will go. For example, you might want to have content on your site that relates to events that are coming up in the local area. Or, you might want to highlight a few of the most popular destinations in the region. All of this is telling Google where the business is located, and it can play a role in helping you build a stronger local SEO campaign. A professional local SEO service can help you.
Stand Out from the Crowd
These are a few of the top ways you can use local SEO to help you. It is true that it can be hard to compete with larger companies on a national scale, but you have a better shot if you try to win in your own backyard. Even though local SEO can be hard, you do not have to do this alone. You might want to work with a professional company that can help you run an effective local SEO campaign.