The pandemic has immensely affected many businesses directly and indirectly. As such, most of them are fighting to keep afloat. The same applies to online stores. Most people have been barely surviving; leave alone have the means to shop for that cool and fancy FourOneTwo streetwear- hoodie. However, there are two sides to every coin, while others are registering losses, there are those business and online store owners who are smiling at their profit margin.
During the pandemic, it’s not about packing your bags and going but to change your marketing strategy on how to deliver those streetwear t-shirts that everyone seems to love. An eCommerce store just like any other business must adapt to the changes as they occur. Here are a few ways you can do that;
Cut Down On Advertising
Before the pandemic, people were out and about and hence were in a position to see the billboards, read the magazines and newspaper or even listen to radio shows while on a taxi ride. This is not currently the situation as most people have had to stay at home due to the lockdown. That said, it is advisable to reconsider these forms of advertising, if no one is reading them, then no profits are being made. Here you should look for ways to maximize the return on investment (ROI).
Embrace digital marketing
Cutting down on the traditional forms of advertising means you should adopt a modern approach which is digital advertising. As mentioned above, most people are now indoors, which means, most of their time is spent surfing through the internet, and what better way to sell your products than through digital advertising.
Keep your customers in mind
The impact of the pandemic is global, as such, it’s best to remember that everyone is struggling with something whether it’s financially or health-wise. As a product or service provider, let your consumers know that you are committed to serving them regardless. Be open to serving that customer who’s looking to get a discount or an incentive from a normal brick-and-mortar business. Turn your business into a helpful resource in the face of a pandemic.
During or even after the pandemic, the normal delivery times may not apply. As such, it is best that you openly talk to your customers on the expected changes with the delivery times. Also do inform them of what you are doing to implement these changes. Ensure there is consistency in your communication with consumers.
Have a plan
Take time to have an overview of your business, take note of the profits you made as well as the losses. Highlight the areas that may have led to these profits and losses. Have an audit for your store, as it will help you when strategizing and adjusting your marketing methods during and post the pandemic.
The future remains unknown, whether things turn for the best or worst remains to be seen. However, an online store can mitigate and prepare for the outcome by incorporating digital marketing. Also, remember to keep in mind the needs of your consumers and plan for the present and future.
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