The process of getting mortgage leads without cold calling is difficult. Prospects don’t want to be bothered, and they’re often guarded by marketing companies who are looking for ways to sell them more products. Luckily, there are many different tactics you can use to get mortgage leads without cold calling. Some of these are easier than others, but all are worth trying. These are three of the best options for getting mortgage leads without cold calling.
Get leads through referrals
One of the easiest ways to get mortgage leads is through referrals. You can also use a referral to your advantage by asking for a lead from someone who used your services or bought your products. Doing so makes it easier for you to build relationships with potential customers and establish trust.
Asking for referrals not only helps you get leads but also generates more business. Referral marketing doesn’t have to be difficult either. It’s as simple as telling your friends and family what you do and asking them if they know anyone who could benefit from working with you.
Get leads through LinkedIn
LinkedIn is a great way to find leads without cold calling because it’s not saturated with mortgage leads. It’s a business networking site that has more than 740 million members and allows you to connect with professionals from all industries.
To find potential lenders online, use LinkedIn search to search for “mortgage lender” or “mortgage broker.” From there, look for groups or groups that are about mortgages and contact the people who are already in them. You can also create your own group focused on mortgage lending so that you can reach out to new mortgage leads.
Get leads through public records
Getting mortgage leads through public records is one of the easiest ways to get mortgage leads without cold calling. Not only are mortgage applications public records, but you can also access public records for free. There are a lot of websites that offer information about your home county’s public records and how to find them. Simply type in your address to see which documents your county has made available for you to view.
You’ll find information about mortgages, liens, property values, and lots more. From here, it’s easy to gather the data that you need and use it to generate leads. As soon as someone applies for a loan in your area based on the information you provide, you’ll be notified through email or text message. You might want to try this approach if you have any experience with real estate investing or doing business with people who buy homes. Just make sure you’re gathering the right data before proceeding with this tactic.
Getting mortgage leads can be difficult. If you feel like you’re constantly bombarding your prospects with cold calls, use these three ways to get quality leads without the cold-calling strategy. Even beyond these, there are various ways to get leads without cold calling.